1. Enables you to manage content and plan ahead

When you schedule posts in advance, you have one less thing to worry about, because you know the content will go live when you want it to.

2. Easier to maintain a consistent blog schedule

3. Great for collaborating with team members & freelancers

If you’ve got someone on your team dedicated to blogging, this tool enables them to set up several blog posts for a single site, then move on to another site. It boosts efficiency and often leads to better quality content.

4. Post at the best time for your visitors

The writers on your team may not be working at the same time that site visitors are reading content. Set the time when you want your posts to go live to coincide with the best time for your readers.

5. Reduce stress during your busiest seasons

Once you have a line-up of blog posts set to be published at a certain date and time, you won’t have to write under stress to meet deadlines.

Blog writing is an excellent services offering

For many agencies, blog writing services are a great way to increase their service offerings. If you’ve hesitated to do this because of the increase in overhead, this tool can seriously reduce the stress, by enabling you to prepare a content management strategy and stick to it with advance posting. 



To explore this new capability, open the blog on any of your sites, go to blog settings, and click Schedule post. Available for unpublished posts only.



For more on blogging effectively, see this.